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No. 03Home cleaning

Sage & Sill

A calm, airy website for a fictional home-cleaning company — clear package scopes and an interactive estimator that shows an illustrative price as you go.

Concept project. Sage & Sill is a fictional business. This site was designed and built by Rogues Gallery Studio to demonstrate our work.

Type
Concept website
Year
2026
Built with
Astro, Tailwind CSS, TypeScript, Playwright, Cloudflare Pages
Visit live site: Sage & Sill (opens in a new tab)
Sage & Sill homepage hero: “A calmer home, without lifting a finger.”
Sage & Sill homepage on a phone

I.The brief

What it needed to do.

Help a residential cleaning company answer the first question every customer has — “what will it cost?” — while explaining exactly what each clean includes and building trust before anyone visits the home.

II.The approach

How we got there.

  1. 01A “Morning Window” palette of linen whites, sage greens and soft clay that feels fresh, calm and quietly premium.
  2. 02A soft, friendly serif for headlines with a rounded, highly legible sans for prices, forms and checklists.
  3. 03Arched window-pane image frames with a “sill” ledge echo the name and tie every page together.

III.Visual identity

Palette & type.

  • Linen#FAF7F1
  • Sage#9AAB8A
  • Moss#2E3A29
  • Clay#C7A184
  • DisplayFraunces
  • TextFigtree

IV.Highlights

Built to convert.

  • 01

    Live price estimator

    Pick a clean, home size, rooms, frequency and extras — an itemised illustrative range updates instantly.

  • 02

    Clear package scopes

    Standard, deep, move-in/out and recurring cleans, with a side-by-side comparison of what each includes.

  • 03

    Process & checklists

    Room-by-room checklists, preparation tips and a four-step process set expectations before booking.

  • 04

    Floating mobile estimate

    On phones, the running price follows you down the form and links straight to the full breakdown.

  • 05

    Honest demo form

    The quote request validates in the browser, carries the estimate into a summary and sends nothing.

  • 06

    Search-ready

    Per-page metadata, Open Graph images, a sitemap and service-area structured data.

V.Every page

A closer look.

Each page designed as part of one consistent system.

  • Sage & Sill cleaning packages and scope comparison
    No. 03.1Cleaning packages and scope comparisonDesktop · 2026
  • Sage & Sill interactive quote estimator
    No. 03.2Interactive quote estimatorDesktop · 2026
  • Sage & Sill step-by-step cleaning process
    No. 03.3Step-by-step cleaning processDesktop · 2026
  • Sage & Sill about page
    No. 03.4About pageDesktop · 2026

VI.Mobile-first

Designed for the phone first.

Most local customers arrive on a phone, so every layout starts at 375px and scales up.

  • Sage & Sill mobile homepage
  • Sage & Sill mobile cleaning packages
  • Sage & Sill mobile quote estimator with a floating price

VII.Built to standard

Quality we can prove.

Measured from the finished build — not marketing claims.

Pages incl. privacy & 404
7
Automated browser checks passing
76
Axe accessibility violations
0
Max JavaScript on any page (gzip)
<5 KB

Like what you see?

Let’s build yours next.

Tell us about your business and what you need. We’ll reply with honest advice and a clear, written quote — no pressure, no jargon.